Carla Johnson: How to Apply Storytelling to Your Marketing Efforts

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Carla Johnson: How to Apply Storytelling to Your Marketing Efforts

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Postby Yomuro В» 19.01.2019

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Carla Johnson is a world-renowned storyteller, keynote speaker, and published author. Over the last two decades, she has helped architects, actuaries, executives, volunteers, innovators, and visionaries leverage the art of storytelling to inspire action through amazing experiences.

Experiences explores the importance of content in creating powerful customer experiences and how companies can successfully achieve this. Carla is also the Chief Experience Officer at Type A Communications, a Denver-based agency that focuses on ways to turn brand stories into customer experiences that achieve real results.

Today, Carla travels the world teaching anyone and everyone how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Customer experience CX , once a fashionable buzzword, has now become a key competitive differentiator.

A great CX is created through the combination of online and offline interactions—including messaging, content, sales, product, and support—and how well they all fit together. A great CX is created through the combination of online and offline interactions—including Your customer experience CX is more important than ever.

We live in an age of instant—instant message, instant purchase, and instant delivery. Whether your focus is on growing your business through digital channels or face-to-face We live in When I started my consulting business in , I thought I had a great handle on branding because I came from the marketing world.

As it turns out, I let a lot of things fall through the cracks. People already knew these brands and what they stood for. My role was to make them come alive in new and unexpected ways. As it turns out, I let a lot of things fall through the cracks Back to Oracle Blogs Author Profile.

Recent Posts by Carla Johnson.

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